Wolfgang Leibinger

- Global marketing responsibility for instrumentation-, assay- and service business - Leading a global team of >40 individuals in product management and marketing excellence - Responsible for strategic business planning - Member of the business area committee m

- responsible for a portfolio of purification instrumentation, real time PCR detection, capillary electrophoresis systems, associated assays, reagents and disposables - focus on molecular diagnostics and life science markets - leading a global team of product managers and technical writers - definition and implementation of the global automated systems strategy

- global launch of various new instrument and consumable products - leading a global team of product managers and technical writers - responsible for a broad portfolio of instrumentation, software and kits - definition and implementation of the global automated systems strategy - responsible business representative in various acquistions and post merger integrations

- Leading a team of product managers and technical writers with responsibility for the BioRobot product line, including associated disposables and accessories - Development and implementation of the global marketing plan for automation - Launch of the new instrumentation systems and the related reagents and disposables

- Product management for the BioRobot 8000 platform - Development and implementation of the product related marketing strategy - Annual budget planning for the platform and the related disposables and accessories - Application- and product trainings for the sales and service organization - Product launches, positioning & pricing, sales support, key customer management

Phytophathologie, Molekularbiologie

Molekularbiologie