YUWUN SYU

・Developing the overall online advertising strategy, including the price positioning, sales structure and business model. ・Providing the website improvement plan, creating its good user experience, to increase the revenue of online advertisement.

Performing inbound marketing consultations with CMO by strategic insights, driving web traffic increase 200% in a month.

・Held multiple, concurrent leadership roles in cross-function teams to achieve excellence performance including online advertising, brand influence, and client relationship. ・Defined the price-positioning, sales structure and marketing strategy for business development in online advertising. ・Executed simultaneously multiple projects under high stress to succeed in every project goal, and improved executed processes to result in maximizing internal resource utilization.

・Managed all marketing activities from database development, brochure design to product roadshow. ・Developed strategic planning to increase market share by a comprehensive understanding of the purchasing processes and competitor intelligence. ・Helped the Regional Sales Manager to handle some unexpected conditions, including solving clients' operation problems of databases.

Cognitive Psychology, Information Seeking Behavior, Statistics, Reference Resources, The System of Data Base Management