Yoeri Callebaut

Responsible for the global branding and setting up the marketing strategy, tactics and team - establishing a growth marketing approach for short, medium and long term growth. Rebranded the company, provided entirely new visual and brand identity, re-positioning of the company and brand, creating and implementing the marketing department, marketing team and marketing and buss. dev. strategies and tactics. Leading the marketing team.

Develop & implement corporate, marketing & business development strategies - Brand management - Strategic (new) business development - Go-to-market of new or improved products & services - In- & outbound lead generation - Account Based Marketing - Market research - Provide innovation advise - Sales enablement - Manage ALL marketing disciplines: digital marketing, PR, social media & content marketing, events - Project manager of key marketing initiatives - Managing the marketing team

- Develop & Implement marketing strategy and marketing plan (direct clients + channel marketing) - Manage marketing team - team of specialists each with their own focus (CRM, digital, PR, events, campaign mgmt,...) - Initiate and coordinate marketing activities needed to achieve goals via multi-faceted integrated marketing programs and campaigns using all possible elements of the marketing mix across offline, digital & mobile channels.

Continuation of job @iVOX - Create business, strategy and business plan + implement the plan in Brasil. - General set up of the company (including legal matters and creation of a team). - Defining and implementing the medium and long term growth strategy for the company. Including innovations and partnerships. - Marketing & communication manager (responsible for creation of the brand, logo, websites, marketing planning, strategy, etc.).

Hired by iVOX to be responsible for the international business development of the company - see next role @CONECTA. => Finding international opportunities outside of Europe => Map & evaluate opportunities => Developing strategy and tactical business plan => Develop business plan => Go to market strategy / implement plan => Setting up partnerships

Co-Responsible for the set up of new company in Montreal, Canada, for a Belgian consulting company specialized in business process management and project management consulting. Mainly responsible for business development, company set up and marketing. Coordinated and managed operations in areas such as sales and operations. Main liaison between Belgian HQ % Official organizations, investors & Business partners. Worked on client assignments in parallel as project manager & business analyst.