Zlatka Ruseva
Angestellt, Platform Specialist, Apple Search Ads, Apple Inc.
Abschluss: MBA, European University Barcelona
Berlin, Deutschland
Werdegang
Berufserfahrung von Zlatka Ruseva
Bis heute 4 Jahre, seit Juli 2020
Platform Specialist, Apple Search Ads
Apple Inc.
2 Jahre und 3 Monate, Apr. 2018 - Juni 2020
Lead Specialist, Programmatic Strategy & Optimisation
MediaMath1 Jahr und 5 Monate, Nov. 2016 - März 2018
Senior Specialist, Programmatic Strategy & Optimisation - EMEA
MediaMath7 Monate, Juni 2015 - Dez. 2015
Junior Digital Media Analyst - RTA
Spree7 GmbH | a MediaMath company
Key Responsibilities: - Structure, set up, traffic, analyse and optimize RTA/RTB campaigns - Provide consultation to the Solutions team, assist with and support them in designing innovative media concepts; - Source, aggregate, analyze and visualize campaign data for report building; - Daily work on DSPs, AdServers and Ad Management Tools, such as: Media Math's Terminal 1, DBM, Upcast, Liquid M, etc.
9 Monate, Sep. 2014 - Mai 2015
Trainee Digital Media Analyst - RTA
Spree7 GmbH | a MediaMath company
Key Responsibilities: - Structure, set up, traffic, analyse and optimize RTA/RTB campaigns - Provide consultation to the Solutions team, assist with and support them in designing innovative media concepts; - Source, aggregate, analyze and visualize campaign data for report building; - Daily work on DSPs, AdServers and Ad Management Tools, such as: Media Math's Terminal 1, DBM, Upcast, Liquid M, etc.
9 Monate, Aug. 2012 - Apr. 2013
Trainee International Business Development, Eastern Europe
Rebate Networks GmbH
Supported the management team with the implementation of three international projects, from drafting proposals through business cases development to final implementation and online enterprises launch: - Researching and analysing target markets, and processing information relevant to business development; - Lead on the development of online platform, including taking responsibilities for content creation, maintenance, social media marketing activities and affiliate marketing initiatives;
8 Monate, Juni 2012 - Jan. 2013
Marketing Management and Public Relations Trainee
DoctorPage.sg (now called DocDoc)
- Public Relations – Supported in constructing the company's image, Developed Strategies and Campaigns for market entry, Press Releases, and Media Packs. - Supported the implementation of Corporate Internal and External Communications strategies, Prepared Welcome Packs and Internal Introduction Materials. - Worked on the implementation of social media marketing activities for market entry campaigns. - SEO: Blog and Social Media Content, Link Building. - SEM: Social Media Advertisement.
Ausbildung von Zlatka Ruseva
3 Jahre und 1 Monat, Jan. 2011 - Jan. 2014
PR & Communications
European University Barcelona
Master Thesis - How a Transparent Political Position, facilitated by a PR Campaign could support the Bulgarian Government with Trust and Reputation.(Link)
3 Jahre und 1 Monat, Sep. 2007 - Sep. 2010
International Business Strategies
Anglia Ruskin University, Cambridge
Activities and Societies: • Participated in IBM Business Competition as a member of Ashcroft International Business School Team • Volunteered as University Open-Day Helper
2006 - 2007
Banking and Accounting
Private Trade School - Varna
2005 - 2006
International High School Year
Harrow House International College
Sprachen
Englisch
Fließend
Deutsch
Gut
Bulgarian
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