branko karlezi

Developing, planning, managing and implementing a communicational strategy for Arturo Merino Benítez airport; this involves corporate affairs, internal, external and digital communications, retail and branding, CSR and government communications, reporting directly to the CEO. Renovating, designing and implementing the customer service department, focusing on customer innovation. Webmaster at www.nuevopudahuel.cl and airport social media.

External consulting for bi-national mining project Pascua-Lama

Morning anchor, discussing daily news, nationwide audience

Creation, design and implementation of the plan of corporate affairs, communications and publicity material of the Chilean pavilion at the ExpoMilano 2015 world expo. MAV (Media Ad Value) of US$2,5mm.

Winner of the public contest organized by DIRECON (General Directorate of International Economic Relations) in November 2012. Creating, applying and promoting the communication strategy and government affairs to increase commercial affairs between both countries amounting to more than US$ 3,000 million annually. Increase of media presence (written press, radio and television) by 230% with a Media Ad Value of US$ 650,300, audited by a local monitoring company. Increase in non-copper exports by 16.5%.

Developing, planning, managing and implementing a public relations and communications plans for six properties, Casa Atacama, Noi Vitacura, Puma Lodge, Indigo, Crusoe Island Lodge and Hare Noi, reporting directly to the commercial department. Increasing demand for all six properties, accounting for 196 rooms and 15 outlets (restaurants and spas), meeting all budgets stipulated by Noi Hotels. Room sales amounted US$ 9.5 million. Leading a multidisciplinary team of 19 professionals.

Developing, planning and managing a corporate affairs plan, reporting directly to the CEO. Manager of the Ritz-Carlton’s CSR program: Community Footprints. Media Ad Value public relations return of US$ 1.6 million in 2007, US$ 2.3 million in 2008, US$ 2.5 million in 2009, US$ 2.8 million in 2010, and US$ 0.6 million in January and February of 2011.

Journalist. Reporter in the press department, Meganoticias (hard news). Field reporter for the program, Entre Nos and Live reporter covering for BUENAS TARDES MUCH GUSTO (soft news)

Marketing, Corporate Communications