medhat breish

• Working across Moscow, Moscow Region, Area Centre and Area East of Russian Federation • Managing a team and coaching staff • Serving as account budget holder (planning vs spending), developing existing contracts and assuming P&L responsibility for PMI account throughout the agency • Responsible for business development for new areas and new service lines

• Worked across areas Centre and East of Russian Federation, managing projects for various international clients, including Philip Morris International and Unilever • Managed a team of 5 employees and oversaw all aspects of project development from initial briefing to final approval from the client
 • Led the new projects development process, including managing special projects, events, creative, and online and offline consumer engagement projects

• Worked across Area Centre of Russian Federation, handling multiple clients, including Philip Morris International and Hewlett-Packard • Led the BA campaign for Phillip Morris, directing creative sessions for the development of program challenges • Prepared cost estimates and managed budgets • Liaised with suppliers and cross functional departments internally

• Worked across Dubai and Sharjah for various clients, including BGT, UAS, Yalis, Woodco, Health call, ARJ international, Safe Travel, Dear Orange and Property Care • Managed a team of 3 executives • Oversaw projects including SMO, SEO, website development and branding

• Worked across Beirut and Jounieh, pitching small and mid-sized clients for various projects, including branding packages and magazine ad insertion • Developed proposal and budget allocation, communicated with designers according to creative brief and controlled designers execution according to client request • Developed a media plan for print media magazine and devised new company naming and logo design, tag lines and head lines

Advertising Creativity and Copywriting (ADM352) Speech Communication (COA223) TV Production Techniques (COA312) Global Advertising (ADM453) Design for Advertising (FDP214) Media Planning and Analysis (ADM341) Consumer Behavior (MRK311)