mohit rao

Responsible for the cloud services website, utilized the UCD process to improve the UX for the users Improved the sign up process and reduced unqualified leads by 50% by creating user journeys, highlighting pain points and opportunities to create better user experience Improved find-ability and information architecture by conducting card sort Created concepts for price calculator and new signup process along with service blueprint Created 10+ new pages to drive marketing campaigns

Improved the demo system by using the user centered design process Implemented a new feature to create ontology schema editor Iteratively built a design system to unify design across all platforms

• Conducted UX & Content Audit’s to identify areas of improvement for web and native apps and to create a common understanding among stakeholders of the existing problems • Created service design blueprint by interviewing different stakeholders, research to validate the hypothesis, userflows for different entry points, Low-Fidelity and High-Fidelity wireframes for ‘Document/Photo upload feature’ and designed a new ‘Login & Registration’ process to improve customer experience

• Developed UX strategy for B2B clients • Responsibilities include: gathering requirements, competitor analysis, user research, creating wireframes, usability testing • Worked in an agile and scrum methodology with SAP Hybris and Coremedia CRM systems • Researched and implemented GDPR and published an article on the same

International Business and Corporate Finance

Maths, Electronics & Computer Science