natallia allmann
Angestellt, Head of CRM, ottonova services GmbH
Bad Kreuznach, Deutschland
Werdegang
Berufserfahrung von natallia allmann
Bis heute 2 Jahre und 7 Monate, seit Dez. 2021
Head of CRM
ottonova services GmbH
CRM Project Manager / CRM, Consultant with focus on Strategy & Sales & Service processes. Implementation Big Data (Data Base, SQL), channels of communication, Digital. Marketing, promotion (ATL/BTL). Segmentation, Marketing Automation, Customer Lifecycle.
Bis heute 2 Jahre und 7 Monate, seit Dez. 2021
Senior CRM Manager
ottonova services GmbH
CRM management. Salesforce. E-mail campaign (HTML). Client data management. Analytics. Automation of the Sales process (AMPscript & SQL). Report & Dashboard.
4 Jahre und 5 Monate, Juli 2013 - Nov. 2017
Head of direction loyalty programs (CRM)
Gazpromneft
Implementation & Development of program loyalty (CRM Oracle). Increase customers of CRM B2C & sales (for private and partner Petrol station in 7 countries). Management of 10 mln customer base (B2C). Reducing the cost of maintaining the customer base. Implementation & management of co-brand's projects. Creation & management CRM-Team. Project management, Team-work. CRM-Consulting. Investment/ Budget management. Projects with Partners.
1 Jahr und 2 Monate, Juni 2012 - Juli 2013
Head of Sales and Marketing (segment FMCG)
Alvesta-M
Strategy. Brand management. B2B marketing. ATL/BTL. Leadership of Marketing Team.
2 Monate, Mai 2012 - Juni 2012
Head of e-commerce
Svyaznoy
Trade-marketing (sales, action), ATL/BTL, E-Commerce, CEO
2 Jahre und 9 Monate, Sep. 2009 - Mai 2012
Head of Marketing, Communications & Network development (segment Oil)
Gazpromneft-Belnefteprodukt
Development & management of loyalty programs CRM, Sales, Trade-marketing (sales, action), ATL/BTL, publicity for B2C, Network development, investment model.
3 Jahre und 1 Monat, Juni 2006 - Juni 2009
Head of Marketing
Baltgame
Analysis of the market. Strategy. ATL/BTL).
Ausbildung von natallia allmann
5 Monate, Sep. 2015 - Jan. 2016
Stockholm School of Economics
1 Jahr und 10 Monate, Sep. 2004 - Juni 2006
graduate student (PhD thesis)
Republican Institute of higher school
2 Jahre und 10 Monate, Sep. 2001 - Juni 2004
Master's degree
Belarusian State University
Sprachen
Russisch
Muttersprache
Französisch
Gut
Englisch
Fließend
Deutsch
Fließend