AHMED ZAFAR

- Working alongside my ex-line manager, I am involved in analyzing and recommending investment management solutions from different asset management companies based on clients’ need and risk tolerance. - As a primary source of information for my acquired client base from previous experience, my objective is to maintain and enhance relationship by providing the best available solution for the placement of investible funds. - Funds placed to date amount to PKR.25 Million.

- Strengthened current investor accounts and identified prospects (institutions + high net worth) for mutual fund and discretionary portfolio management (DPM) business. - Managed relationship with key DPM accounts worth PKR. 2.5 Billion. Generated fresh investments worth PKR. 10 Million. - Oversaw the investor services department. - Initiated and executed a comprehensive email marketing campaign. - Prepared and maintained 'competitive analysis' reports on BMA mutual fund for sales support.

- Identified institutional prospects within the region for the mutual fund business. - Initiated a regional sales database of potential investors with updated list of key contacts and relevant financial information. - Monitored training needs for sales staff of third party distributors with respect to AIM products along with coordinating timely delivery of marketing collateral. - Supported the RGM in the execution of trade show marketing campaigns. - Delivered gross sales worth PKR. 45 Million.

- Promoted to the position, I was given the responsibility to develop and effectively manage the assigned territory. - Canvassed the entire area and shortlisted 250 potential institutional/SME investors from a total of 1,800 registered S.I.T.E. members. - Developed Territory sales plans, strategies and forecasts. - Recruited and managed a team of 4 investment officers to develop a productive network of retail clients from adjoining areas. - Posted gross sales worth PKR.70Million for the quarter (Jul-Sep).

- Prepared MIS reports based on competitor analysis and company sales performance.- Developed simplified and interactive training programs for better retention.- Coordinated sales from sales managers and third party distributors.- Prepared marketing collateral and RFPs along with updating sales presentations and fact sheets. - Coordinated with the advertising agency for timely publishing of press releases. - Supported the senior management in the preparation of annual marketing & sales plan.

- Developed and delivered technical presentations on illogic products and general industry concepts to potential clients. - Responded to customers' requests for quotation with required product content and supporting documentation.

Consumer Behavior, Advertising, Brand Management, International Marketing

Databases, Networking