Anna Strokolyst

-Manages two competitive brands within one category: developed business strategy for both brands ensuring unique brand positioning; -Ensures sustainable sales & market share growth during the turbulence time; -Developed promising communication platform for both brands; -Highly contributed to smooth integration to Nestle Business Model of recently acquired factory; -Successfully launched new category, re-launched core business; -Manages full value chain at FMCG company;

Manage all aspects of a brand relationship with consumers on the market: -Identify business opportunities, relevant innovation/renovation; -Develop business strategy & tactics to exploit market opportunities; -Develop brand communication platform and ensure its fully exploit via different touch points; -P&L management, pricing strategy; -Lead cross-functional team; -Monitor constantly sales results and adjust consumer & trade activities; -Trade marketing, DSG;

-Managed all research required by respective business; -Trend watching; -Consumer insight generation;

-Successfully overtook weekly glance reporting -Had mastered basics of Markdata software, not familiar to me before -Had arranged i) briefing, ii) tender and iii) presentation of a solution for ad copy testing -Had outlined a methodology and started working to develop recommendations on two programming decisions

Organise and conduct qualitative market surveys: - Focus group discussions, in-depth interviews , expert interviews, ethnographic research, desk research; - Providing deep analysis and interpretation of results, advises on marketing strategies; - Close dialogue with the Client at all stages of the research;

Assist qualitative research manager in development and fulfillment of market research. Was responsible for finding new clients. Completed other objectives of the manager.

http://www.ukma.edu.ua/