Katharina Nickchen

Every brand has the potential to touch people emotionally, to make life happier, easier or more meaningful. To have an impact. In a small or big way. We focus on people's needs and emotions, for a bit more life quality and at the same time for the sustainable success of your company.

Team Lead function I Consumer Marketing White Dairy I Brands: Tuffi, Optiwell, Puddis, Gastro Key Highlights: - Strategic repositioning of the regional brand Tuffi (including brand propeller development, relaunch, innovations, promotions and campaign development (offline & online) - Sports sponsorship (Fortuna Düsseldorf) - Member of the Commercial Leadership Team

International Brand Lead function I Brand: Asbach Key Highlights: - Responsible for brand repositioning including brand key creation, portfolio construction incl. portfolio relaunch and innovations (Asbach Aperitif Rosé), campaigns and promotion development - Creation and execution of marketing-strategy worldwide taking into account P&L, market figures and trends - Definition and visits of key markets incl. approving country marketing plans

Brand Management DACH I Brands: Revlon Professional, American Crew Key Highlights: - Strategic and operative marketing in close cooperation with the headquarters (Barcelona & NYC) - Creation and execution of national brand plans (product launches, campaigns offline & online for e.g. holistic American Crew campaign with Elvis Presley as testimonial) - Event-Sponsoring (Fashion Week Berlin/Echo Pop/Deutscher Fernsehpreis)

Creation of efficient online promotions for the sports betting provider Betway to expand its market position.

Channel marketing (on- & off-trade) and market research.