Liliana Ashton

Working closely with the Marketing Team, key responsibilities as a Consultant are to lead a talented team of online conversion marketers, designers and developers to implement first class online user experience with logical and compelling design which encourages higher online sales through a solid strategic programme of online conversion and optimisation.

As a Company Director and Owner of LA UK Consulting Ltd, I provide tailored Strategic Consultancy in Digital Development, eCommerce and Digital Transformation for new and established brands in a wide range of industries including travel, utilities, automotive, telecommunications, beauty, creative studios and professional services.

As part of my consultancy business through LA UK Consulting Ltd, I've provided Holidaybreak with tailored Executive Production & Change Management advise. I've also managed the strategic development and programme delivery of specific digital initiatives as agreed with the business.

Provided business consultancy and acted as Managing Director of Milky Tea on a part time basis. Milky Tea is a globally renowned studio that provides creative and production services to the advertising and entertainment industry. Specialists in CGI, illustration, 2D/3D animation, digital design and interactive/game development for brands such as Lloyds TSB, Bose, Sony, BBC, Vimto, NHS, Unilever and GCHQ to name but a few.

Working for a multi-million digital marketing programme for a worldwide cosmetic brand including high profile online campaigns. My role was to manage Project Managers and oversee specific work streams related to our main client in Hamburg. And, ensuring projects meet profitability and customer satisfaction targets working closely with Partners, Client Directors and Account Managers.

Lead, mentor and manage the Project Management Community and Project Management Office (PMO) while maintaining a strong Customer Relationship. Business analysis and strategic development of key systems, projects financials, processes and business rules; supporting and strengthening the delivery process to attain maximised utilisation and improved customer service results.

To contribute to the company strategy and a number of internal initiatives to realise the company’s goals and ambitions. Also, to lead and inspire a team of Prince 2 trained Project Managers and a technical team while supporting the client services team with proposals, specifications and costings. Liaise with clients, following a methodical approach to problem solving and providing accurate and detailed documentation

Development and implementation of efficient production workflows and promotion of team working. • Digital Strategy Consultancy Services to external clients. • Specification of systems for client proposals: internal (regional newspapers) and external (Governmental and Private companies). • Design of key production documents i.e. scoping documents and production briefs. • Operational responsibility for a comprehensive network architecture

• Managing the development of the Firm’s websites and overall website strategy in partnership with IT and the needs of the business and clients expectations • Researching ideas and innovations which could benefit the Firm and to produce budgets and delivery plans where appropriate • Strategic planning of the web site as a marketing tool • Managing the web production team. • Managing external design agencies (as appropriate) and programmers contracted for specific jobs.

A leadership development programme designed for Senior Executives in a variety of worldwide ranging roles offering practical approaches that balance short-term success with long-term innovation.

The programme is design to enable Leaders to achieve high performance by developing a mindset to achieve more with less and drive growth and transformation.

The MSc programme covers a range of Leadership and Change Management subjects including Managing Employee Engagement and Organisational Performance, Organisational Change & Transition, Strategic Management Practice & Thinking & Leading Strategically.

Subjects covered included those relevant to a full academic degree to obtain a recognised Software Engineering Degree in one of the top UK universities.

The programme covered a comprehensive curriculum in Management Studies and Marketing focused on the international aspects of European Marketing practices.

PRINCE2® (PRojects IN Controlled Environments) is a process-based approach for project management providing an easily tailored and scalable method for the management of all types of projects. The method is the de-facto standard for project management in the UK and is practiced worldwide.