James Bruce

Hired to lead an aggressive re-launch of luxuryretreats.com, encompassing branding, user interface and experience elements. Sourced and managed external teams, liaised with internal shareholders to deliver within timelines.

Responsible for all aspects of ecommerce as well as planning, developing and delivering the online marketing strategy. Budget holder and P&L responsible. Drove corporate initiatives through marketing, ecommerce, outsourced solutions and combined growth initiatives. Oversight of business development exercises, web design, as well as marketing programs, new service offerings and promotions.

Brought on to maintain existing marketing-focused site, but instead acted as internal PM for ecommerce platform migration. Focused on integration of site visuals, ergonomics and performance. Responsible for product catalogue taxonomy/architecture, feed structure and product lifecycle management.

Conceived, managed, developed and designed immeasurable website redesigns, backend rebuilds and seasonal promotions. Managed all out-sourced projects and contractors to ensure promotional objectives and deadlines were consistently met. Developed and maintained customer email databases, validated and deployed all direct customer communications.

Marketing