RUBEN D MARTINEZ

Identify potential customers and manage all commercial efforts. Once projects attained, direct multi-disciplinary teams to implement complex integrated solutions in Mexican federal government agencies. Coordinated macro-projects in federal agencies, such as the Health System for government employees, the Ministry of Defense and the Federal Police, among others.

Full P&L responsibility for the entire Mexican operation, heading a staff of 320 individuals in the different functional areas. Reporting to Chief Executive Officer. Achieved outstanding growth, doubling revenue in two years. Complete turn around, generating Plan profitability after a series of previous high losses.

Full P&L responsibility for the entire Mexican operation. Responsible for marketing, selling and distributing a wide array of premium wine and sprits. Reported to Maxxium headquarters (Amsterdam, Holland). Achieved outstanding growth, +44% compounded annual growth in five years, turning around a very difficult financial situation (high losses, debt) into a profitable organization. Significant brand building took place, solidifying brand portfolio. Restructured the entire Mexican organization.

Directed marketing and Sales staff (57 individuals), in the definition and execution of long term objectives and strategies, functioning in a multi-channel, multi-product environment. Double-digit sales growth achieved during my tenure in a declining market, exceeding sales and profit objectives consistently.

Restructured and directed the Sales and Marketing Department in the Playtex and Hosiery divisions, identifying strategic as well as operational objectives and plans, coordinating implementation, consistently exceeding agreed targets. Led a staff of 238 individuals.

Led a more proactive - as opposed to purely consultative - staff marketing management interface in building 16 international affiliate companies in Latin America. Developed worldwide strategies in concert with regional line management (Company Group Chairmen), in order to communicate major franchise strategies to Affiliates. Coordinated speedy international projects implementation as per identified regional priorities and provided resources (Marketing, R&D, Operations) where requested.

General Management and Multinational Enterprises; International marketing