Rado Svičin

I relocated to Malta to join a world leading lead-generation Company to head the conversion optimization processes, develop the testing strategy and follow up with execution and evaluation. Highlight Media is the pioneering player dedicated to increasing the efficiency of online lead generation and Internet marketing. It has organically driven more than 16 million unique visitors and generated 4 million leads in 2011. It keeps more than 10 000 top positions in highly competitive business verticals.

Consultant for web and e-commerce with strong technical background, know-how. Focused on planning, modeling, conceptual work, etc... where my technical background is the strong support in the early projects phases, with consideration of human-computer interaction, web usability and accessibility. I believe, I know local markets quite well, so all the opportunities on which I can capitalize my experiences are welcome.

As a member of the global web acqusition team I was responsible for enhancing and optimizing main corporate website, www.avg.com. I focused all my activities to maximize orders and revenue, trial and free downloads and growing the number of SMB leads. Through brand new initiatives, countless optimization of existing web properties and with support of numerous people in various teams, we're achieving double-digit growth in downloads of trial and free products, order conversion rate and revenue.