Yu Liang
Angestellt, Marketing/Brand Manager, Expat, Berlin
Berlin, Deutschland
Werdegang
Berufserfahrung von Yu Liang
Bis heute 8 Jahre und 2 Monate, seit Mai 2016
Marketing/Brand Manager, Expat
Berlin
Expat from Beijing, China because of my husband's relocation to Bayer AG, Berlin.
1 Jahr und 1 Monat, Jan. 2013 - Jan. 2014
Brand Manager
Zhifengtang
BU Strategy Development. Developed Bee Business Unit Strategy and presented to Management Team. Conducted consumer research. Brand Strategy Development. Worked with brand agency and Management Team. Finalized Diabetic BU Brand Book and Guidelines. New Product Development. Led consumer research, concept writing and test, marketing plan for royal jelly product. Led NPD and marketing plan, execution and review. Brand Communication. Led Diabetic BU TV copy, packaging upgrade etc.
4 Monate, Mai 2010 - Aug. 2010
Brand Manager
Nestle China
Brand Strategy Development, New Product Development, Brand Promotion
3 Jahre und 3 Monate, Feb. 2007 - Apr. 2010
Junior Brand Manager
Mars China
Brand Strategy Development, Brand Communication, Online Campaign, New Product Launch
1 Jahr und 3 Monate, Dez. 2005 - Feb. 2007
Senior Sales Representative
Google China
Key Account Management, Localization Project, SWOT Ananlysis
Ausbildung von Yu Liang
6 Jahre und 11 Monate, Sep. 1999 - Juli 2006
Chinese Linguistics, Economy
Peking University
Double Bachelor in Arts in Literature and Economics, Master of Arts in Chinese Linguistics
Sprachen
Chinesisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen